Google Ads Introduces “New vs. Returning” Store Visits Segmentation by @MattGSouthern

Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come from first-time customers compared to repeat customers. These insights can then guide advertisers in the right direction in terms of adjusting their marketing strategy to […]

19 SEO Horror Stories That Will Scare the Hell Out of You by @alextachalova

Greetings, boils and ghouls! Today is Halloween – one of the most popular U.S. holidays, with more than 21 million searches per month. Clearly, this means Halloween needs to be celebrated by the digital marketing community. So I decided to mark this Halloween in the spookiest way possible. I asked 19 SEO pros to share […]

Are Any of These 3 Things Draining Your Passion for SEO? by @casieg

Whether you’re an industry veteran or a search newbie, there’s no denying this is an exciting space. Changes happen frequently, new strategies are always being utilized, and seeing your client rocket to the top of the search results is so unbelievably rewarding. However, it isn’t all fun and games. SEO requires drive, patience, and a […]

Google: We Will Close The Gap On Modern Browsers & GoogleBot

Martin Splitt from the Google Webmaster Trends Analyst team said yesterday on a hangout that they are working on closing the gap between how modern browsers render web pages and how GoogleBot renders web pages. We all know that GoogleBot is typically well behind the most recent Chrome release and thus cannot render web pages […]